Automatización en Make: Distribución Inteligente de Contenidos
En el mundo digital actual, la automatización de la distribución de contenidos ya no es un lujo, es una necesidad. Hoy quiero enseñarte cómo he diseñado en Make (antes Integromat) un flujo que conecta mi blog con múltiples canales de difusión: Telegram, Facebook y Email Marketing.
Este escenario lo he bautizado como “GRAN DISTRIBUCIÓN” porque actúa como un hub central que reparte cada nuevo artículo hacia todos los rincones donde está mi audiencia.
¿Cómo funciona el flujo?
La idea es sencilla pero poderosa:
- Fuente de contenido (RSS) El flujo arranca detectando cualquier nueva publicación en el RSS de mi blog. Esto garantiza que, cada vez que publico algo en tonidomenech.space, el sistema se activa sin que yo tenga que mover un dedo.
- El flujo arranca detectando cualquier nueva publicación en el RSS de mi blog.
- Esto garantiza que, cada vez que publico algo en tonidomenech.space, el sistema se activa sin que yo tenga que mover un dedo.
- Procesamiento con IA Gracias a Groq + modelos Llama, cada entrada se resume y se formatea automáticamente en diferentes estilos: Formato breve en Markdown para Telegram. Texto atractivo para redes sociales (en este caso, Facebook). Versión en HTML para email marketing.
- Gracias a Groq + modelos Llama, cada entrada se resume y se formatea automáticamente en diferentes estilos: Formato breve en Markdown para Telegram. Texto atractivo para redes sociales (en este caso, Facebook). Versión en HTML para email marketing.
- Formato breve en Markdown para Telegram.
- Texto atractivo para redes sociales (en este caso, Facebook).
- Versión en HTML para email marketing.
- Distribución multicanal Telegram: envía un resumen directo a mi canal. Facebook: publica un post con enlace y descripción llamativa en la página de Ingenio Hosting. Email: genera un mensaje en HTML elegante, con branding incluido, y lo envía a los contactos almacenados en una hoja de cálculo de Google Sheets.
- Telegram: envía un resumen directo a mi canal.
- Facebook: publica un post con enlace y descripción llamativa en la página de Ingenio Hosting.
- Email: genera un mensaje en HTML elegante, con branding incluido, y lo envía a los contactos almacenados en una hoja de cálculo de Google Sheets.
- Control de destinatarios Los emails no se envían a lo loco: el escenario consulta primero la hoja Campaña-1-email en Google Sheets para filtrar a quién se manda cada noticia.
- Los emails no se envían a lo loco: el escenario consulta primero la hoja Campaña-1-email en Google Sheets para filtrar a quién se manda cada noticia.
Beneficios de esta automatización
- 🚀 Ahorro de tiempo: no tengo que preocuparme por copiar y pegar cada publicación en Telegram, Facebook y correo.
- 🎯 Consistencia: el mismo mensaje llega adaptado al estilo de cada canal.
- 🤖 Inteligencia: la IA resume y reescribe los textos con enfoque distinto para cada audiencia.
- 📈 Escalabilidad: puedo añadir más canales (LinkedIn, WhatsApp Business, etc.) sin rehacer todo el sistema.
Ejemplo real de salida
- En Telegram aparece un resumen rápido en Markdown.
- En Facebook se publica un post atractivo que invita a leer el artículo completo en el blog.
- En Email los suscriptores reciben un correo con:
Título en
<h2>. Resumen en<p>. Un botón/enlace que lleva al artículo completo. El sello de marca de Ingenio Hosting al pie. - Título en
<h2>. - Resumen en
<p>. - Un botón/enlace que lleva al artículo completo.
- El sello de marca de Ingenio Hosting al pie.
Conclusión
Este flujo es un ejemplo claro de cómo Make + IA + multicanal pueden transformar la gestión de contenidos en una estrategia automatizada, profesional y sin fricciones.
Ya no se trata solo de escribir buenos artículos, sino de asegurarse de que llegan al público adecuado en el momento justo y con el tono correcto.
👉 Si gestionas un blog, una marca o un negocio digital, integrar este tipo de automatización puede ahorrarte horas de trabajo y multiplicar tu alcance.
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{
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},
{
"role": "user",
"content": "{{RSS.title}}{{RSS.description}}{{RSS.url}}{{RSS.rssFields.link}}"
}
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{
"name": "response_format",
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{
"name": "top_p",
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{
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{
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"__IMTCONN__": 11605012
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"mapper": {
"text": "{{9.title}}{{12.result}}",
"chatId": "{{ TU CHAT ID }}",
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"messageThreadId": "",
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"replyMarkupAssembleType": "reply_markup_enter"
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"data": {
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"type": "number",
"label": "Message Thread ID"
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{
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"type": "select",
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{
"name": "disableNotification",
"type": "boolean",
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{
"name": "disableWebPagePreview",
"type": "boolean",
"label": "Disable Link Previews"
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{
"name": "replyToMessageId",
"type": "number",
"label": "Original Message ID"
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{
"name": "replyMarkupAssembleType",
"type": "select",
"label": "Enter/Assemble the Reply Markup Field",
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"__IMTCONN__": 11716192
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"mapper": {
"model": "llama-3.3-70b-versatile",
"messages": [
{
"role": "system",
"content": "“Eres un influencer para mi sition web tonidomenech.space/blog y atrae lectores, con un resumen de esto\n{{9.rssFields.title}} en negrita, 1–2 líneas de resumen, {{9.rssFields.description}} y la {{9.url}} L al final.” el objetivo es un mensaje de facebook \n"
},
{
"role": "user",
"content": "{{RSS.title}}{{RSS.description}}{{RSS.url}}{{RSS.rssFields.link}}"
}
],
"max_tokens": "300",
"temperature": "0.4",
"response_format": "text"
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"metadata": {
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"role": {
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"response_format": {
"mode": "chose",
"label": "Text"
}
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"parameters": {
"__IMTCONN__": {
"data": {
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"connection": "groq"
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"label": "{{ TU API KEY }}"
}
}
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"parameters": [
{
"name": "__IMTCONN__",
"type": "account:groq",
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"required": true
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{
"name": "messages",
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{
"label": "User",
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{
"label": "Assistant",
"value": "assistant"
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{
"name": "max_tokens",
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"label": "Max tokens returned"
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{
"name": "temperature",
"type": "number",
"label": "Temperature"
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{
"name": "response_format",
"type": "select",
"label": "Response Format",
"validate": {
"enum": [
"text",
"json_object"
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}
},
{
"name": "top_p",
"type": "number",
"label": "Top P"
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{
"name": "frequency_penalty",
"type": "number",
"label": "Frequency Penalty"
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{
"name": "seed",
"type": "number",
"label": "Seed"
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"advanced": true
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{
"id": 21,
"module": "facebook-pages:CreatePost",
"version": 6,
"parameters": {
"__IMTCONN__": 11719918
},
"mapper": {
"link": "{{9.url}}",
"message": "{{17.result}}",
"page_id": "{{ TU PAGE ID }}"
},
"metadata": {
"designer": {
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"y": -365
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"restore": {
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"mode": "chose",
"label": "Ingenio Hosting"
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"parameters": {
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"connection": "facebook"
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"label": "https://www.facebook.com/ingenio.hostingMy Facebook connection (Toni Domenech)"
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}
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"name": "__IMTCONN__",
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"label": "Message"
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{
"name": "link",
"type": "url",
"label": "Link"
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{
"name": "name",
"type": "text",
"label": "Link name"
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{
"name": "description",
"type": "text",
"label": "Link description"
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{
"name": "date",
"type": "date",
"label": "Date"
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{
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{
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"module": "json:CreateJSON",
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"type": 437436,
"space": ""
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"mapper": {
"title": "{{9.rssFields.title}}",
"content": "{{9.description}}",
"url": "{{9.url}}"
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"metadata": {
"designer": {
"x": -1656,
"y": -109
},
"restore": {
"parameters": {
"type": {
"label": "ToniDatosBlog"
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"space": {
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"type": "udt",
"label": "Data structure",
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"type": "select",
"label": "Indentation",
"validate": {
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{
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"type": "text",
"label": null,
"required": true
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{
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{
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{
"id": 22,
"module": "groq:createJSONChatCompletion",
"version": 1,
"parameters": {
"__IMTCONN__": 11716192
},
"mapper": {
"model": "llama-3.1-8b-instant",
"max_tokens": "300",
"temperature": "0.4",
"userMessage": "{{9.rssFields.title}}",
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},
"metadata": {
"designer": {
"x": -1403,
"y": 107
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"restore": {
"expect": {
"model": {
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"connection": "groq"
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}
}
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"parameters": [
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"label": "Connection",
"required": true
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"label": "Model",
"required": true
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{
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{
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"label": "User Message",
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{
"name": "max_tokens",
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"label": "Max tokens returned"
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{
"name": "temperature",
"type": "number",
"label": "Temperature"
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{
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"type": "number",
"label": "Top P"
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{
"name": "frequency_penalty",
"type": "number",
"label": "Frequency Penalty"
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{
"name": "seed",
"type": "number",
"label": "Seed"
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],
"advanced": true
}
},
{
"id": 27,
"module": "json:JSONtoXML",
"version": 1,
"parameters": {},
"mapper": {
"json": "{{23.json}}"
},
"metadata": {
"designer": {
"x": -985,
"y": 112
},
"restore": {},
"expect": [
{
"name": "json",
"type": "text",
"label": "JSON string",
"required": true
}
]
}
},
{
"id": 38,
"module": "google-sheets:filterRows",
"version": 2,
"parameters": {
"__IMTCONN__": 11607355
},
"mapper": {
"from": "drive",
"valueRenderOption": "FORMATTED_VALUE",
"dateTimeRenderOption": "FORMATTED_STRING",
"spreadsheetId": "1rq1JXyBgrIff2DDvoZ2pe5Ro9MdXXvA6OYTmT1V2Uho",
"sheetId": "Full 1",
"includesHeaders": true,
"tableFirstRow": "A1:Z1",
"sortOrder": "asc"
},
"metadata": {
"designer": {
"x": -685,
"y": 112
},
"restore": {
"parameters": {
"__IMTCONN__": {
"label": "My Google connection (ngenio.tarragona@gmail.com)",
"data": {
"scoped": "true",
"connection": "google"
}
}
},
"expect": {
"from": {
"label": "Select from My Drive"
},
"valueRenderOption": {
"mode": "chose",
"label": "Formatted value"
},
"dateTimeRenderOption": {
"mode": "chose",
"label": "Formatted string"
},
"spreadsheetId": {
"mode": "chose",
"label": "Campaña-1-email"
},
"sheetId": {
"mode": "chose",
"label": "Full 1"
},
"includesHeaders": {
"mode": "chose",
"label": "Yes"
},
"tableFirstRow": {
"label": "A-Z"
},
"orderBy": {
"mode": "chose"
},
"sortOrder": {
"mode": "chose",
"label": "Ascending"
}
}
},
"parameters": [
{
"name": "__IMTCONN__",
"type": "account:google",
"label": "Connection",
"required": true
}
],
"expect": [
{
"name": "from",
"type": "select",
"label": "Search Method",
"required": true,
"validate": {
"enum": [
"drive",
"share"
]
}
},
{
"name": "valueRenderOption",
"type": "select",
"label": "Value render option",
"validate": {
"enum": [
"FORMATTED_VALUE",
"UNFORMATTED_VALUE",
"FORMULA"
]
}
},
{
"name": "dateTimeRenderOption",
"type": "select",
"label": "Date and time render option",
"validate": {
"enum": [
"SERIAL_NUMBER",
"FORMATTED_STRING"
]
}
},
{
"name": "limit",
"type": "uinteger",
"label": "Limit"
},
{
"name": "spreadsheetId",
"type": "select",
"label": "Spreadsheet ID",
"required": true
},
{
"name": "sheetId",
"type": "select",
"label": "Sheet Name",
"required": true
},
{
"name": "includesHeaders",
"type": "select",
"label": "Table contains headers",
"required": true,
"validate": {
"enum": [
true,
false
]
}
},
{
"name": "tableFirstRow",
"type": "select",
"label": "Column range",
"required": true,
"validate": {
"enum": [
"A1:Z1",
"A1:BZ1",
"A1:CZ1",
"A1:DZ1",
"A1:MZ1",
"A1:ZZ1",
"A1:AZZ1",
"A1:BZZ1",
"A1:CZZ1",
"A1:DZZ1",
"A1:MZZ1",
"A1:ZZZ1"
]
}
},
{
"name": "filter",
"type": "filter",
"label": "Filter",
"options": "rpc://google-sheets/2/rpcGetFilterKeys?includesHeaders=true"
},
{
"name": "orderBy",
"type": "select",
"label": "Order by"
},
{
"name": "sortOrder",
"type": "select",
"label": "Sort order",
"validate": {
"enum": [
"asc",
"desc"
]
}
}
],
"interface": [
{
"name": "__IMTLENGTH__",
"label": "Total number of bundles",
"type": "uinteger"
},
{
"name": "__IMTINDEX__",
"label": "Bundle order position",
"type": "uinteger"
},
{
"name": "__ROW_NUMBER__",
"label": "Row number",
"type": "number"
},
{
"name": "__SPREADSHEET_ID__",
"label": "Spreadsheet ID",
"type": "text"
},
{
"name": "__SHEET__",
"label": "Sheet",
"type": "text"
},
{
"name": "0",
"label": "toni@ngenio.net (A)",
"type": "text"
},
{
"name": "1",
"label": "(B)",
"type": "text"
},
{
"name": "2",
"label": "(C)",
"type": "text"
},
{
"name": "3",
"label": "(D)",
"type": "text"
},
{
"name": "4",
"label": "(E)",
"type": "text"
},
{
"name": "5",
"label": "(F)",
"type": "text"
},
{
"name": "6",
"label": "(G)",
"type": "text"
},
{
"name": "7",
"label": "(H)",
"type": "text"
},
{
"name": "8",
"label": "(I)",
"type": "text"
},
{
"name": "9",
"label": "(J)",
"type": "text"
},
{
"name": "10",
"label": "(K)",
"type": "text"
},
{
"name": "11",
"label": "(L)",
"type": "text"
},
{
"name": "12",
"label": "(M)",
"type": "text"
},
{
"name": "13",
"label": "(N)",
"type": "text"
},
{
"name": "14",
"label": "(O)",
"type": "text"
},
{
"name": "15",
"label": "(P)",
"type": "text"
},
{
"name": "16",
"label": "(Q)",
"type": "text"
},
{
"name": "17",
"label": "(R)",
"type": "text"
},
{
"name": "18",
"label": "(S)",
"type": "text"
},
{
"name": "19",
"label": "(T)",
"type": "text"
},
{
"name": "20",
"label": "(U)",
"type": "text"
},
{
"name": "21",
"label": "(V)",
"type": "text"
},
{
"name": "22",
"label": "(W)",
"type": "text"
},
{
"name": "23",
"label": "(X)",
"type": "text"
},
{
"name": "24",
"label": "(Y)",
"type": "text"
},
{
"name": "25",
"label": "(Z)",
"type": "text"
}
]
}
},
{
"id": 29,
"module": "builtin:BasicFeeder",
"version": 1,
"parameters": {},
"mapper": {
"array": "{{9.title}}"
},
"metadata": {
"designer": {
"x": -429,
"y": 104
},
"restore": {
"expect": {
"array": {
"mode": "edit"
}
}
},
"expect": [
{
"name": "array",
"type": "array",
"label": "Array",
"mode": "edit",
"spec": []
}
]
}
},
{
"id": 25,
"module": "email:ActionSendEmail",
"version": 7,
"parameters": {
"account": 11753983,
"saveAfterSent": false
},
"mapper": {
"to": [
"{{38.`0`}}{{29.value}}"
],
"subject": "{{22.result.asunto}}",
"contentType": "html",
"attachments": [],
"cc": [],
"bcc": [],
"from": "",
"sender": "",
"replyTo": "",
"inReplyTo": "",
"references": [],
"priority": "normal",
"headers": [],
"html": "<!DOCTYPE html>\r\n<html>\r\n <body style=\"font-family: Arial, sans-serif; color:#333; line-height:1.6; padding:20px;\">\r\n <div style=\"max-width:600px; margin:auto; border:1px solid #ddd; border-radius:10px; padding:20px;\">\r\n <img src=\"https://tonidomenech.space/img/toni-domenech.jpg\" alt=\"Ingenio Hosting\" style=\"max-width:180px; display:block; margin:auto;\">\r\n {{22.result.mensaje}}\r\n <hr style=\"margin:30px 0; border:0; border-top:1px solid #ddd;\">\r\n <p style=\"font-size:12px; color:#777;\">\r\n Recibes este correo porque sigues las novedades de <b>Ingenio Hosting</b>. \r\n Si no deseas recibir más, responde a este email con \"Baja\".\r\n </p>\r\n </div>\r\n </body>\r\n</html>"
},
"metadata": {
"designer": {
"x": -198,
"y": 99
},
"restore": {
"parameters": {
"account": {
"label": "{{ EMAIL SMTP }}",
"data": {
"scoped": "true",
"connection": "smtp"
}
},
"saveAfterSent": {
"label": "No"
}
},
"expect": {
"to": {
"mode": "chose",
"items": [
null
]
},
"contentType": {
"label": "HTML"
},
"attachments": {
"mode": "chose"
},
"cc": {
"mode": "chose"
},
"bcc": {
"mode": "chose"
},
"references": {
"mode": "chose"
},
"priority": {
"label": "Normal"
}
}
},
"parameters": [
{
"name": "account",
"type": "account:smtp,google-restricted,microsoft-smtp-imap",
"label": "Connection",
"required": true
},
{
"name": "saveAfterSent",
"type": "select",
"label": "Save message after sending",
"required": true,
"validate": {
"enum": [
true,
false
]
}
},
{
"type": "hidden"
}
],
"expect": [
{
"name": "to",
"type": "array",
"label": "To",
"required": true,
"spec": {
"name": "value",
"type": "email",
"label": "Email address",
"required": true
}
},
{
"name": "subject",
"type": "text",
"label": "Subject"
},
{
"name": "contentType",
"type": "select",
"label": "Content Type",
"required": true,
"validate": {
"enum": [
"html",
"text"
]
}
},
{
"name": "attachments",
"type": "array",
"label": "Attachments",
"spec": [
{
"name": "fileName",
"label": "File name",
"type": "filename",
"required": true,
"semantic": "file:name"
},
{
"name": "data",
"label": "Data",
"type": "buffer",
"required": true,
"semantic": "file:data"
},
{
"name": "cid",
"label": "Content-ID",
"type": "text"
}
]
},
{
"name": "cc",
"type": "array",
"label": "Copy recipient",
"spec": {
"name": "value",
"type": "email",
"label": "Email address"
}
},
{
"name": "bcc",
"type": "array",
"label": "Blind copy recipient",
"spec": {
"name": "value",
"type": "email",
"label": "Email address"
}
},
{
"name": "from",
"type": "text",
"label": "From"
},
{
"name": "sender",
"type": "text",
"label": "Sender"
},
{
"name": "replyTo",
"type": "text",
"label": "Reply-To"
},
{
"name": "inReplyTo",
"type": "text",
"label": "In-Reply-To"
},
{
"name": "references",
"type": "array",
"label": "References",
"spec": {
"type": "text",
"label": "Reference",
"required": true,
"name": "value"
}
},
{
"name": "priority",
"type": "select",
"label": "Priority",
"validate": {
"enum": [
"high",
"normal",
"low"
]
}
},
{
"name": "headers",
"type": "array",
"label": "Headers",
"spec": [
{
"name": "key",
"label": "Key",
"type": "text",
"required": true
},
{
"name": "value",
"label": "Value",
"type": "text",
"required": true
}
]
},
{
"name": "html",
"type": "text",
"label": "Content"
}
]
}
}
]
}
]
}
],
"metadata": {
"instant": false,
"version": 1,
"scenario": {
"roundtrips": 1,
"maxErrors": 3,
"autoCommit": true,
"slots": null
},
"designer": {
"orphans": []
},
"zone": "eu2.make.com",
"notes": []
}
}.... de nada, simplemente deja un Me gusta y quedo agradecido.